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Understanding Business Card Etiquette Around the World

In many cultures, how you exchange business cards says a lot about your respect for the other person. Learn the dos and don'ts for different countries.

GK
GoKulturely Research Team
Cultural Intelligence Research & Editorial Team
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Understanding Business Card Etiquette Around the World
Business
About the Author
GoKulturely Research Team -- In-house cross-cultural research team. Sources: Hofstede 6-D model, GLOBE study, Trompenaars' 7 Dimensions, GoKulturely Deal Intelligence Framework (GDI).

The Art of Business Card Exchange

In many cultures, particularly in Asia and the Middle East, the business card exchange remains a vital ritual in professional relationships.

Japan: The Meishi Exchange

  • Present your card with both hands, text facing the recipient
  • Receive cards with both hands and examine them carefully
  • Never write on someone's card or put it in your back pocket
  • Place received cards on the table during a meeting

China: Showing Respect

Business cards should be presented and received with both hands. Having one side in Mandarin is appreciated. Treat the card with respect.

Middle East

Present and receive cards with your right hand. Cards should be in both English and Arabic. Take time to read the card.

Western Countries

More casual, but still important to receive cards graciously and glance at them before putting them away.

Universal Best Practices

  1. Always carry enough cards for your meetings
  2. Keep cards in a professional card holder
  3. Always look at a card when you receive it
  4. Have cards translated for frequent international visits
  5. Keep your cards clean and unbent
GK

GoKulturely Research Team

Cultural Intelligence Research & Editorial Team
In-house cross-cultural research team. Sources: Hofstede 6-D model, GLOBE study, Trompenaars' 7 Dimensions, GoKulturely Deal Intelligence Framework (GDI).

GoKulturely's Research Team produces the articles on this blog. We are a cross-cultural research and editorial group, not a single named expert, so we make no claim to individual academic titles we cannot stand behind. Our analysis draws on established, publicly documented frameworks: Geert Hofstede

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